Ever since I was a child, I loved to make people feel and look beautiful.

Meaningless Skincare Claims

I wouldn’t say I’m a skeptic when it comes to most things (in fact, I’m generally very trusting which can bite ya in the ass, but I much prefer that than thinking people are trying to burn me all the time, am I right!?), but for some reason when it comes to skincare (cause maybe this is my passion), I’m highly skeptical of trusting in skincare products (their claims, use of words, branding, etc.) & I pay close attention to how commercials & advertisements word certain products, specifically. For some reason, it irks me because oftentimes they use words that can trick the public. But to get off my high horse, I actually think I’ve been paying such close attention to this after a big skin cancer player, which I won’t name, said I would have to pay $10,000 or bring in that much business for them for me to mention their logo in Cheeky’s footer. And we were mentioning the logo in our footer because we DONATED to them & were encouraging other Cheeky’s to as well (girl bye!). I guess I haven’t gotten over that (I can be a roominator… not one of my best qualities), but just like this whole college scam going on in America right now with Becky from Full House and Lynette Scavo from Desperate Housewives, do people and organizations just have to pay to play? It certainly seemed that way for me with said skin cancer organization.

With that in mind, you have to think that not only are people paying to get ahead, but the claims that they make have to be sort of fake too, right? I mean, it just seems so hard to trust organizations as having your best interest at heart. They’re in the business to sell, but luckily, you can find businesses & skincare lines that are in it to help beautify us. And we are very grateful for those guys & continue to seek them out.

But Cheeky can’t cover EVERY product that is out there, though we try our damndest, we have been making a list of actual words that seemed to be used over and over again without meaning anything at all. So while folks will continue to pay to play and use gimmicky words to get us to buy their products, we can become more educated on words that really don’t mean a damn thing when skincare is involved.

You may be surprised to hear this, but I would say MOST skincare products are unregulated.  According to our research, Congress passed the Federal Food, Drug, and Cosmetic Act more than 80 years ago, putting cosmetics under the umbrella of the Food and Drug Administration (FDA). < Say what!? Since then, the law has largely been untouched while the cosmetics industry has grown like CRAZY! Today, apparently only color additives in cosmetic products require FDA approval, which is honestly comical.

#CheekyConfidential The FDA defines a drug as any article that intends to ‘change the actual function or structure of an organ’, so for this case, that means our skin. A cosmetic, however, cannot intend to actually change the skin but rather change the ‘appearance’ of it. See the loophole?!

Because so many of our skincare products are not able to change the structure of our skin, they cannot legally claim that either. And this my Cheeky’s is where we get this wording that’s used in so many advertisements and product descriptions that says one thing but means another. You’ll see what I mean here…

Favorite Fluff Words

Instant Results

We’re a culture of instant gratification! If a product claims instant results, it’s only temporary and you really want to look for a product that claims something along the lines of visible results & continue to see results overtime. I always think back to that crazy ad on TV where people have really puffy under eyes and in 42 seconds after using this special cream, it’s gone. You’re never really fixing the problem. So try not to buy into the instant results gimmick as hard as it is!

Maximum Strength

This one makes me giggle! I compare this to like Allegra vs. Allegra D. I still have itchy and watery eyes while on either medication and I often say ‘maximum strength my ass’ when I’m in the medicine aisle. While this may not be the best example, but rather only what happens to me, maximum strength in skincare is pretty wishy washy too. The product may claim maximum strength because there is a higher concentration of the ingredient, but it doesn’t mean it’s the HIGHEST. So don’t think you’re getting the best of the best when you see this phrase.

FDA Approved

If you’re this far along in the blog you’ll know this basically means nothing 😉 The FDA approves absolutely no element of skincare products before they hit the shelves. They just stipulate that the product being sold is safe to use in the manner in which the company says.

Other Words That Can Be FLUFFY!

A survey by Field Agent ranked the words, specifically women look for and love to see when shopping for products.

#CheekyConfidential A study by the market research firm, The Benchmark Company, found that 35% of women they surveyed choose skincare products based on the claim that they’re “dermatologist tested,” and 50% believe “dermatologist tested” products are guaranteed to work. The sketchy part is that ‘dermatologist tested’ does not equal ‘dermatologist approved.’

When it comes to these phrases, they can absolutely be used honestly and sincerely. But when some of these words are used, you may want to think twice or do your research. Just because they say it, doesn’t mean it’s true. Look for emblems, look for data, look for ingredients, look for published research, look for studies… Or what I like to do is find a really trusted brand and stick to it.

Do you like to see any of the label claims below? I would say ‘Moisturizing’ would be my top one because I have such dang dry skin!

Whatever the case may be, the whole point of this blog is to get you thinking! We don’t want to dissuade you, freak you out or make this already tough buying process harder, but we want you to be educated. Nothing is worse than buying into a fad that just doesn’t work. For me, I think of the horrible bangs people had in the 80’s. God love them… but that wouldn’t have been worth it for me to buy into had I been older in the 80’s 😉 Tell us what label claims irk you the most and see what others think in the comment’s section below.

Image supplied by Field Agent

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